Glasgow City Marketing Bureau (GCMB) has launched a bespoke, real-time app for the iPhone, iTouch and iPad, which gives information on more than 600 businesses on the style mile.
 
With its finger on the pulse of the city’s style mile, the free-to-download app provides details of real-time special offers and discounts for businesses in the popular district and also features sections on attractions, restaurants, bars, cafés, going out, looking good and of course shopping. In addition, the user-friendly A-Z directory and integrated google mapping feature will ensure locals and visitors alike never get lost for ideas and get the most out of any trip to Glasgow’s style mile.
 
Scott Taylor, Chief Executive - Glasgow City Marketing Bureau, said: “GCMB is committed to utilising new technology to promote the city’s attractions to a local and international audience as well as enhancing the visitor experience. The creation of the style mile app, with its real-time information, demonstrates once again that Glasgow is ahead of the innovation curve and reinforces our credentials as the largest retail centre in the UK outside London’s West End.”
 
Glasgow Chamber of Commerce Chief Executive, Stuart Patrick, added: “It’s important that we build on the success of being named as the second best shopping destination in the UK in the recent CACI survey and initiatives such as the style mile app will allow us to do just that. The new technology can only help boost Glasgow's profile and play a key role in helping secure further inward investment."
 
Susan Nicol, General Manager of St. Enoch Centre, which has recently undergone a £120 million transformation, commented: “With specialist boutiques, unique fashion spaces and major retailers, cosmopolitan cocktail bars, cool cafes and refined dining, there’s a lot to see and do in Glasgow’s style mile. The difficult thing is trying to pack everything in! The new app acts as your own personal shopping guide – helping seek out special offers and, for those who’re visiting the city, steering them in the right direction.”
 
The style mile app has been developed by Glasgow digital marketing agency Nation1.  Group Managing Director, Andrew Grant, said: “Our developers have designed the style mile app platform so that information can be easily updated online by all the individual businesses featured. This real time app is a great example of technology being worked hard to deliver a user-friendly product for Glasgow businesses and customers.”
 
Leading provider of contact centre services, Bellcom assisted GCMB with the compilation of information:  Bellcom’s Managing Director, Varry McMenemy, said: “We develop tailored contact centre solutions for clients all over the world but have to say we have been thrilled to work with GCMB on the new style mile app for our home city. Our team is passionate about Glasgow and Bellcom’s location on the style mile not only made us ideally placed to work on the project but our local knowledge also ensured that we were able to help collate and compile the best offers with the team at GCMB.”
 
The style mile app for the iPhone, iTouch and the new iPad can be downloaded free from the new, revamped style mile website at: www.glasgowstylemile.com All of the information and real-time offers contained on the app can also be downloaded direct from the website.